Selecting a movie or TV show within Plex that was available in another streaming app used to directly launch that app for you and would usually take you directly to the content you were looking for. While Plex is far more than a streaming aggregator app, it did recently add a new Discovery section to the app which displays content from your other streaming services. According to Plex vice-president of marketing Scott Hancock, who spoke with Jared Newman from TechHive, Amazon asked Plex to remove deep-linking from its app. The practice, known as deep-linking, is important to the convenience of streaming aggregator apps, like Plex, JustWatch, and Reelgood, as it allows users to jump from one app directly to content in another app. Specifically, Fire TV apps can, allegedly, no longer directly launch movies or TV shows within other Fire TV apps. Amazon has changed its policy regarding how Fire TV apps interact with other apps.
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